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A way to describe the transformation of cities through a gendered lens, paralleling but distinct from the concept of gentrification.


Nourhan Bassam

Positives of Genderfication

Recognition of Lived Experience

Recognition of Lived Experience

Recognition of Lived Experience

Genderfication brings marginalized experiences (e.g., women’s mobility patterns, LGBTQ+ safety concerns, care-related needs) into the core of planning.
 

It legitimizes subjective data like emotions, perceptions, and narratives, alongside traditional quantitative datasets.

Feminist Urban Design

Recognition of Lived Experience

Recognition of Lived Experience

Can lead to safer, more accessible, and equitable public spaces — better lighting, inclusive playgrounds, safer transport, and more visible infrastructure for care (toilets, benches, childcare).
 

Expands urban design beyond “neutral” (but male-biased) standards.

Policy Innovation

Recognition of Lived Experience

Policy Innovation

Stimulates municipal and institutional innovation (e.g., gender audits, feminist budgeting, intersectional planning).
 

Opens pathways for data-driven advocacy that integrates feminist human geography with urban governance.

Negatives / Critical Risks of Genderfication

Pink-Washing & Symbolism without Substance

Pink-Washing & Symbolism without Substance

Pink-Washing & Symbolism without Substance

Cities may adopt “feminist branding” (e.g., painting benches pink, hosting women’s events) without addressing structural inequalities.
 

Risk of depoliticizing feminist struggles by turning them into marketing strategies.

Commodification of Feminist Narratives

Pink-Washing & Symbolism without Substance

Pink-Washing & Symbolism without Substance

Developers or institutions may use “inclusive design” labels as selling points to attract investors or tourists while ignoring the deeper needs of marginalized communities.
 

Gender becomes a marketed identity, not a structural force in planning.

Fragmentation of Urban Policy

Pink-Washing & Symbolism without Substance

Fragmentation of Urban Policy

If genderfication remain project-based (e.g., one neighborhood pilot), they risk being tokenistic rather than systemic.
 

Without integration into formal policy structures, efforts remain isolated.

Genderfication © 2023 Nourhan Bassam

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